If sex sells, can it also save elephants? PETA's famous "models in their own skins" marketing campaign is doing their part, as is television host and actress Olivia Munn (who audiences can see in Iron Man II, opening this weekend.)
Ms. Munn is painfully aware of how different her life as a Hollywood entertainer is from the lives of elephants entertaining in the circus. "They spend the rest of their lives performing silly, meaningless tricks out of constant fear of physical punishment, including beatings with bullhooks—sharp, metal-tipped implements that resemble fireplace pokers." Indeed. It's becoming well known that Ringling Brothers Circus beats animals. The video below is an interview with Olivia Munn after she saw some of the footage of abused circus elephants.
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Click through to the PETA (People for the Ethical Treatment of Animals) website to read the rest of her interview. There's also a contest to win an autographed copy of her PETA ad.